Q.1 What is sales promotion?
विक्रय प्रवर्तन क्या है ?
Ans.
Sales promotion : This refers to short-term and temporary incentives to purchase or induce trials of new goods. The tool includes contests, games, gifts, trade shows, discounts, etc. Sales promotional activities are often carried out at retail levels.
Sales promotion is “those marketing activities other than personal selling, advertising, and publicity that stimulate consumer purchasing and dealer effectiveness such as display shows, expositions, demonstrations and various non- recurrent selling efforts not in the ordinary routine”.
| Source: NIOS : Promotion Mix : Chapter 20 + RBSE |
| Extra Info: Promotion is the process of informing and persuading consumers to buy a product. It aims to attract attention, create interest, and highlight a product’s unique features. Key Tools (Promotion Mix): Advertising: Paid, non-personal communication through various media.Publicity: Non-paid communication to build a favorable image.Personal Selling: Direct, persuasive presentation by salespersons.Sales Promotion: Short-term incentives like discounts and contests. |