Q.7 What are the features of Westernisation ?
Ans:
Westernisation: It indicates adapting to western style of living, language, dress pattern, and behaviour pattern. In India largely the British influence has been found.
The features of westernisation are:
- Rational outlook (scientific and goal oriented outlook)
- Interest in material progress,
- Reliance on modern communication process and mass media,
- English medium education,
- High social mobility, etc.
- The higher castes were first to westernise themselves. Later on, the lower castes also adapted to this process. It has largely influenced the rigidity of the caste system and changed it into a flexible system, particularly in the urban areas.
| Source: IGNOU: Chapter: Caste System in India: Page Number: 56 : PDF LINK |
| Keywords: Western style of living, Rational outlook , modern communication , English medium social mobility |
| Extra Info : What is a global village? The global village implies that even when people are not physically close, they can still connect, share experiences, and access the same information through technologies, such as social media. What is glocalization? Glocalization is a term that combines “globalization” and “localization.” It refers to the concept of developing products, services, and strategies in accordance with both global and local requirements. Ex – McDonald’s sells only vegetarian and chicken products in India and not its beef products, which are popular abroad. McDonald’s goes vegetarian during the Navratri festival. Soft drinks like thumbs up ,cola – Uses different formulas based on local taste preferences. IKEA adapting furniture designs for Indian homes. |